Kantar Media Healthcare Research
The Top Drug Classes Advertising in Print Medical Journals through February 2014 by Pages
Advertisers in professional health journals purchased 13,971 total ad pages through February 2014, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was last year It also makes up about 9% of total share in the market. The category Diabetes Oral has made a... Read More
Cancer Therapy Products Continue to be the Most Advertised Product Class in Professional Health Journals through February 2014
Print advertising dollars in professional health journals reached nearly $92 million through February 2014, a 4% increase year-over-year, according to Kantar Media. Like last month, Cancer Therapy Products continues to be the top product class with more than $6 million going toward advertising. Still, that is an 11%... Read More
Doctors Most Likely to Consult the Internet Regarding a Patient Condition After a Consult versus Before or During
Physicians say that they research specific patient conditions online immediately before a patient consult an average of 3.7 times per week, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. More than half of the physicians surveyed use the Internet before a patient consult at... Read More
Small Number of Dental Hygienists Use Mobile for Professional Purposes
Fewer than one-fourth of dental hygienists use their smartphones for work reasons, according to Kantar Media’s Sources & Interactions 2013 Study – Dental Hygiene Edition. Further, the number of hygienist who use these devices for work decreased year-over-year. Usage of tablets for work reasons by these professionals... Read More
7 Insights on Key Opinion Leaders Using Digital Media for Work
Unsurprisingly, key opinion leaders are much more digital than other physicians, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more likely... Read More
What Products are Dental Hygienists Dispensing, Recommending and Using at Work?
In our Dental Hygiene Readership Study, we survey this group of healthcare professional to discover which professional publication they read, how often they read them and more. We also dig deeper to understand how this group breaks out demographically, including the length of their practice and how many patients they... Read More
Johnson & Johnson Spends More Than $3 Million Advertising in Medical Journals in January 2014
Johnson & Johnson ended 2013 as the top pharma company advertising in medical journals and it’s beginning 2014 that way as well. In January, Johnson & Johnson spent about $3.3 million advertising, comprising 8% of the total market share among all companies. Zytiga, Xarelto and Invokana are all J&J products. Top 5 Print... Read More
Trends in Professional Healthcare Website Advertising by Pharma Companies
Online and app advertising to healthcare professionals, and HCP-targeted digital ad spend in general is increasing rapidly. For the first 9 months of 2013, ad occurrences (a measure of ad activity reported by Kantar Media’s Evaliant online ad monitoring service) increased by 31% over same period last year. On the 215+... Read More
Cancer Therapy Products was the Top Drug Class Advertising in Medical Journals in January 2014
There were 6,786 print advertising pages in medical journals in January 2014, a 7% increase year-over-year, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2013. Further, that product class comprised about 10% of total share. The Diabetes Oral class... Read More
The Top Drug Product Classes Advertising in Professional Health Journals through January 2014
In the first month of 2014, print advertising dollars in professional health journals reached almost $45 million, a 7% increase year-over-year, according to Kantar Media. Similar to 2013, Cancer Therapy Products took the top spot as the most advertised product class. The top product classes by dollars are as follows: Top... Read More
How Are Doctors Reading Medical Journals?
While doctors increasingly rely on digital information sources, the majority still choose to read the latest issues of medical journals in print, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. They are decidedly multimedia information consumers: Nine in ten doctors read... Read More
Most Doctors Are Not Using Tablet Apps for Professional Purposes
More physicians are using apps via tablet devices for professional purposes but still not the majority, according to current wave data from Sources & Interactions Study, September 2013 – Medical/Surgical Edition. About 37% of physicians surveyed (and 74% of those using tablets professionally) use tablet apps for... Read More
About $2 Million was Spent Advertising Invokana in Medical Journals in January 2014
It’s a new year, which means a variety of new products making big investments, advertising in print medical journals. Invokana, which ended 2013 as the top drug product advertised in medical journals, continues to be #1 on the list through January of this year. This product comprises about 5% of the total share among... Read More