Kantar Media Healthcare Research
Almost Half of Doctors Use Smartphones to Reference Drug Data
Almost half of physicians say they use their smartphones to reference drug data, according to the Sources & Interactions Study, March 2014: Medical/Surgical Edition. Further, 45% of doctors say they use their devices to find/perform clinical situations and a third use them to make prescribing decisions. There are... Read More
Almost 4/5 of Doctors Use Smartphones for Professional Purposes
The percentage of physicians who use smartphones for work reasons has steadily increased over the last several years but has nearly stabilized in the last six months. In the most current wave data from the Sources & Interactions Study, March 2014: Medical/Surgical Edition, we found that more than three-fourths (79%)... Read More
Majority of Doctors Use Tablets for Professional Purposes
More than half of surveyed doctors (51%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2014: Medical/Surgical Edition. This represents a 4% increase year-over-year. However, the percent of doctors using these devices for work has... Read More
Sources & Interactions Study, March 2014: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Almost Half of Doctors Have Participated in e-Detailing at Least Once
Almost half of the physicians surveyed in the Sources & Interactions Study, September 2013 – Medical/Surgical Edition say that have participated in at least one pharmaceutical manufacturer e-detail presentation in the past. About 9% say that their most recent e-detail participation occurred within the last month, 11%... Read More
Point-of Care Advertising Infographic
Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn more about the effectiveness of point-of-care advertising. All of these statistics... Read More
The Doctor/Patient Relationship Infographic
Find out how the relationship between consumers and their healthcare professional has changed in our brand-new infographic. Do adults listen to their doctors? How do they feel about nurses and physician assistants? Click here to download this infographic and learn more about the evolving doctor/patient relationship. All... Read More
Infographic on the Multimedia Consumption Habits of Consumers
Find out how adults consume multimedia and how it's changing over time in this new infographic. How are consumers using digital devices? Are they still reading magazines? Are they being reached by healthcare advertising and how is their TV viewership evolving? Click here to download this infographic and learn how... Read More
Direct-To-Consumer Advertising Insights - Infographic
Find out where DTC advertisers spent their dollars in 2013 and how that's increased over time in our brand new infographic. We'll also share how effective their ads are and what actions consumers take due to those ads. Click here to download this infographic filled with DTC advertising insights now. Please not that all... Read More
How Mobile Usage Plays Into Social Media Use for Doctors
Physicians who use mobile devices are more likely to use social for professional use, according to current wave data from the Sources & Interactions Study, September 2013: Medical/Surgical Edition. These doctors are also 36% more likely to write/post to consumer social networks like Facebook, LinkedIn, Twitter and 35%... Read More
Products Recommended Oncology Nurses, Patients Seen and Other Demographic Insights
Here are a few interesting insights into the demographics of the oncology nurses surveyed in the Oncology Nursing Readership Study. 77% of the oncology nurses surveyed belong to the Oncology Nursing Society and 20% belong to the American Nurses Association. More than half of all nurses surveyed have been in practice... Read More
Are Dental Hygienists Using the Internet for Work?
While the majority of dental hygienists say that they have used the Internet for professional purposes, their usage has remained low and consistent since 2011, according to Kantar Media’s Sources & Interactions 2013 Study – Dental Hygiene Edition. Further, younger dental hygienists tend to use the Internet more... Read More
Which Pharma Companies are Making Big Investments to Medical Journal Advertising in 2014?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%. Top 5 Print Ad Pharma Companies (Dollars): Feb. 2014 #1 Johnson &... Read More
Almost Half of Doctors Use Smartphones to Reference Drug Data
In the Sources & Interactions Study, September 2013: Medical/Surgical Edition, physicians were asked to indicate which professional tasks they perform on a smartphone. Unsurprisingly, accessing the Internet and email rank highest among all doctors surveyed, while referencing drug data took the third spot. Almost half... Read More
Mobile's Effect on Healthcare for Consumers and Healthcare Professionals
Mobile is changing the ways in which adults access healthcare information as well as the ways in which physicians conduct their daily professional tasks. According to the 2013 MARS OTC/DTC Study, over half of the adult population (about 129 million) own smartphones or tablets. About 49% of adults own smartphones and... Read More
Top 5 Drug Products Advertising in Professional Health Journals (Dollars) through February 2014
Of the top ten products being advertised in professional health journals through February 2014, only three were on the list at this time in 2013, according to Kantar Media. For example, Invokana, which launched early last year, first made the top five list in May 2013. The drug treats type 2 Diabetes and is a big... Read More
Colleagues & Print Medical Journals Continue to Be the Most Important Information Sources to Doctors
To get a handle on the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 41 sources of information in helping them stay abreast of new medical developments. Above you’ll find the top 5 sources by mean importance. C... Read More
Who is the Mobile Health Consumer?
As more healthcare and pharma marketers are trying to optimize their mobile strategies to reach their target group of consumers, it’s first critical to get a handle around what the average mobile consumer looks like. According to the MARS OBS Study, mobile health consumers are: 55% female 48% 18-34 (vs. 34% of total... Read More