Jaime Brewster
Three in Ten Physicians Use Email to Communicate with Patients
Only 30% of physicians say they use email to communicate with patients, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This percentage has not changed over the last six months. We also found that use of email communication does not differ very much based on the age of the... Read More
Doctors Consult the Internet Immediately After a Patient Consult Four Times per Week
Doctors consult Internet-based resources regarding a specific patient conditions immediately after a patient consult an average of 4.4 times per week, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Three in four physicians use the Internet after a patient consult at least once... Read More
Younger Physicians Are More Likely to Use Smartphones and Tablets for Work Reasons
Almost all physicians under the age 35 (95%) use a smartphone for professional purposes, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Older physicians are far less likely to use both smartphones and tablets devices for work; 64% of physicians over the age of 60 use... Read More
Doctors are More Likely to Use Tablets Over Smartphones to Read Articles from Medical Publications
One in in four doctors uses a tablet to reference drug data and three in ten use the devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Furthermore, tablets are used by 53% of physicians for professional... Read More
More Than Half of Doctors Use Tablets for Work Reasons
More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2014: Medical/Surgical Edition. This represents a 2% increase over the last six months. The study also found that 51% of doctors say they use a... Read More
Tablet Usage Among Oncology Nurses, Nurse Practitioners and Physician Assistants Remains Similar and Stable
On the tablet front, the usage of oncology nurses is consistent with the usage habits of nurse practitioners and physician assistants, according to Kantar Media’s Sources & Interactions 2013 Study – Oncology Nursing Edition. Similarly, all groups have had similar usage habits since 2013. Among oncology nurses, the vast... Read More
Ophthalmologists Are More Likely to Use Tablets for Professional Purposes Than Opticians or Optometrists
Tablet usage continues to increase among U.S. physicians and the trend is reflected with the eyecare health field as well. All three groups of eyecare professionals in the Sources & Interactions 2014 Study – Eyecare Edition showed increases year-over-year in terms of using these devices for work reasons. It’s important... Read More
More Dentists Are Using Smartphones for Work Reasons in 2014; Less Using Tablets
Dentists are closing the gap with physicians as more are using their smartphones for professional purposes. Since 2011, the percentage of dentists using smartphones for work reasons has increased by around 25 points, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The percent of... Read More
Dentists are Using the Internet for Professional Purposes Often
The Internet has become a major part of a dentist's work life. More than 50% of dentists use the Internet for professional purposes daily or more than one time per day, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The majority of dentists spend 1-15 minutes per session. Since 2012,... Read More
Are Nurse Practitioners and Physician Assistants Using the Internet for Work Reasons?
Nurse practitioners and physician assistants are using the Internet more for work reasons, almost as much as physicians do, according to Kantar Media’s Sources & Interactions Study – Physician Assistants/Nurse Practitioners Edition. The number of weekly uses of the Internet for professional purposes has... Read More
5 Key Facts about the Digital Behaviors of Key Opinion Leaders
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More
Physician Usage of Email Communication with Patients Remains Low
Three in ten physicians say they use email to communicate with patients, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. This percentage has increased 2% year-over-year. We also found that use of email communication does not differ by the age of the physician, but physician... Read More
What Information Sources Do Physicians Value for Staying Abreast of New Medical Developments?
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 39 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Almost Half of Doctors Use Smartphones to Reference Drug Data
Almost half of physicians say they use their smartphones to reference drug data, according to the Sources & Interactions Study, March 2014: Medical/Surgical Edition. Further, 45% of doctors say they use their devices to find/perform clinical situations and a third use them to make prescribing decisions. There are... Read More
Majority of Doctors Use Tablets for Professional Purposes
More than half of surveyed doctors (51%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2014: Medical/Surgical Edition. This represents a 4% increase year-over-year. However, the percent of doctors using these devices for work has... Read More
How Mobile Usage Plays Into Social Media Use for Doctors
Physicians who use mobile devices are more likely to use social for professional use, according to current wave data from the Sources & Interactions Study, September 2013: Medical/Surgical Edition. These doctors are also 36% more likely to write/post to consumer social networks like Facebook, LinkedIn, Twitter and 35%... Read More
Products Recommended Oncology Nurses, Patients Seen and Other Demographic Insights
Here are a few interesting insights into the demographics of the oncology nurses surveyed in the Oncology Nursing Readership Study. 77% of the oncology nurses surveyed belong to the Oncology Nursing Society and 20% belong to the American Nurses Association. More than half of all nurses surveyed have been in practice... Read More
Almost Half of Doctors Use Smartphones to Reference Drug Data
In the Sources & Interactions Study, September 2013: Medical/Surgical Edition, physicians were asked to indicate which professional tasks they perform on a smartphone. Unsurprisingly, accessing the Internet and email rank highest among all doctors surveyed, while referencing drug data took the third spot. Almost half... Read More
Colleagues & Print Medical Journals Continue to Be the Most Important Information Sources to Doctors
To get a handle on the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 41 sources of information in helping them stay abreast of new medical developments. Above you’ll find the top 5 sources by mean importance. C... Read More
Small Number of Dental Hygienists Use Mobile for Professional Purposes
Fewer than one-fourth of dental hygienists use their smartphones for work reasons, according to Kantar Media’s Sources & Interactions 2013 Study – Dental Hygiene Edition. Further, the number of hygienist who use these devices for work decreased year-over-year. Usage of tablets for work reasons by these professionals... Read More