Jaime Brewster
What Information Sources Are Doctors Most Exposed to?
Physicians come across myriad information sources in their professional lives, including pharma reps, professional publications, colleagues and conferences, to name a few. But what sources rank highest in terms of frequency of exposure among the +3,000 physicians surveyed in the Kantar Media Sources & Interactions:... Read More
Almost Half of Doctors Use Smartphones to Reference Drug Data
In Kantar Media’s Sources & Interactions Study: March 2013 Medical/Surgical Edition, respondents were asked to indicate which professional tasks they perform via a smartphone. While accessing the Internet and email rank highest among all physicians surveyed, referencing drug data took the third spot. Almost... Read More
7 Facts for Marketers About Ophthalmologists
Ophthalmologists are one of three groups of eyecare professionals we cover in our Eyecare Readership Study to help publishers, editors and advertising marketing professionals with evaluating eyecare publications. Keep reading for 7 interesting facts on this group of eyecare professionals in this year’s study. On... Read More
Nurse Practitioners' and Physician Assistants' Use of Tablets Shows Growth
More nurse practitioners and physician assistants are using tablet devices for professional purposes this year compared to last, according to Kantar Media’s Sources & Interactions Study – Physician Assistants/Nurse Practitioners Edition. The growth for both groups hovered around 7%, documenting the growing importance... Read More
How Much Time Do Pharmacists Spend with Patients and How Many Prescriptions Do They Fill?
Pharmacists increasingly play a critical role in the healthcare system through the medicine and advice they provide to consumers. The 114,765 actively practicing full-time pharmacists in the U.S. report spending an average of just over 2 hours of time consulting with patients per day, according to Kantar Media’s... Read More
Are Doctors Using Tablet Apps for Professional Purposes?
More physicians are using apps via tablet devices for professional purposes, according to current wave data from Kantar Media’s Sources & Interactions Study, March 2013 – Medical/Surgical Edition. 34% of physicians surveyed (and 73% of those using tablets professionally) use tablet apps for medical... Read More
More Than Half of Doctors Use A Social Network for Professional Purposes
60% of physicians any at least one of the types of social networks listed in the chart, while 40% do not use any, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. This breaks down to 11% of doctors using all three types, 23% using 2 of the 3, and 26% using only 1 of... Read More
Top Drug Classes Prescribed by Physician Assistants and Nurse Practitioners
Physician assistants and nurse practitioners represent a growing and increasingly valuable segment of the healthcare professionals’ universe, both for their role in patient education and counseling, and as prescribers. Kantar Media documents the media consumption habits of this important audience, and the information... Read More
How are Physicians Using Mobile Apps for Professional Purposes?
About 74% of surveyed physicians use a smartphone for professional purposes, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. How do mobile apps fit into a doctor's worklife. As more apps are released every year, that doesn't necessarily mean that physicians are using... Read More
A Simple Guide to Digital Device Usage of Pharmacists
Kantar Media asked more than 1,100 retail and hospital full-time pharmacists about their mobile device usage for professional purposes in the 2012 Pharmacy Sources & Interactions Study. Results reveal that about half of all pharmacists are using some type of smartphone for professional purposes. Here's more of a deeper... Read More