Kantar Media Healthcare Research
Smartphone Usage for Work Shows Small Increases Among Eyecare Professionals
Almost three in four ophthamologists use their smartphones for professional purposes, according to Kantar Media’s Sources & Interactions 2013 Study – Eyecare Edition, an increase of 6% year-over-year. More than half of optometrists use smartphones for professional purposes, but the majority of opticians still do not... Read More
Ophthalmologists Use Tablets for Work Reasons More Than Other Eyecare Professionals
As tablet usage is increasing among all U.S. adults, it’s not too surprising that more healthcare professionals are also using these digital devices for professional purposes. All three groups of eyecare professionals in the Sources & Interactions 2013 Study – Eyecare Edition showed small increases year-over-year in... Read More
Top 5 Professional Health Advertising Categories Online Year-to-Date
Evaliant is Kantar Media's online ad intelligence service, currently monitoring ad activity targeted to healthcare professionals on over 200 professional health websites. In Evaliant, these top 5 professional health categories represent 57% of the "Drug, Supplies/Equipment and Corporate Advertising" occurrences... Read More
Smartphone Usage Hasn't Increased Among Hospital Execs; Remains Higher Compared with Other Healthcare Professionals
More than three in four hospital management professionals (chief executives, financial executives and information executives) say they use a smartphone for professional purposes with usage being highest among CIOs, according to Kantar Media’s Sources & Interactions 2013 Study – Hospital Management Edition. This... Read More
What Characteristics Make a Healthcare Website Trustworthy?
Many adults feel a bit hesitant when asked to submit personal information in order to access content on a website. In today’s world, that feeling is relatively normal. But how can healthcare marketers convince their target audiences that their brand’s websites are not only legitimate but completely trustworthy? The... Read More
How Are Dentists Using Digital Devices for Work?
Smartphones and tablet devices give many professionals the ability to work from almost anywhere. That includes dentists. Since 2011, the percentage of dentists using smartphones for professional purposes has increased by more than 10 points each year, according to Kantar Media’s Sources & Interactions 2013 Study –... Read More
3 Interesting Facts on Dentists from Kantar Media’s 2013 Dentistry Study
Of the more than 170,000 actively practicing dentists in the U.S., on average each member of this group sees almost 65 patients per week, according to Kantar Media’s 2013 Dentistry Study. Here are three additional data-points on dentists from the study: Among the patients with specific conditions dentists seen per week,... Read More
Mobile Device Usage: October 2013 Medical/Surgical Edition
Kantar Media’s Mobile Device Usage study profiles physicians’ professional activities and behaviors related to smartphones, tablets, and mobile apps, including usage data on 69 specific medical content/journal apps. This new study, released in October 2013, surveyed 1,919 doctors in 15 key specialties. What insights are... Read More
Dental Hygiene Readership Study
Kantar Media’s 2013 Dental Hygiene Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating dental hygienist publications. What insights are available? Professional publication readership data. See how... Read More
Website Usage & Qualitative Evaluations: June 2013 Medical/Surgical Edition
Kantar Media’s Website Usage & Qualitative Evaluations: June 2013 Medical/Surgical Edition is designed to profile physicians' usage of professional websites and their attitudes about those websites. More than 300 websites were included in this survey. What insights are available? Metrics include: Visitation of websites... Read More
Oncology Nursing Readership Study
Kantar Media’s 2013 Oncology Nursing Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating oncology nursing publications. What insights are available? Professional publication readership data. See how... Read More
Adults More Likely to Return to Healthcare Sites if Info is Easy to Find
Almost one in four adults say they use the Internet one or more times per week for health information. For pharma marketers and others, it has become increasingly important to create content on their websites that will not only be appealing for their prospects but so useful that the users return to their sites. So, what... Read More
Xarelto Spends About $11 Million Advertising in Professional Health Journals Through August 2013
Oral anticoagulant Xarelto continues to be the top drug product advertised in professional health journals by both pages and dollars through August 2013, according to Kantar Media. It comprises about 3% of the total market share. Invokana, an oral medication that treats type 2 diabetes mellitus, took the second spot... Read More
How Are Dentists Using the Internet for Work?
Almost 100% of dentists use the Internet for professional purposes with the majority saying they use it daily, according to Kantar Media’s Sources & Interactions 2013 Study – Dentistry Edition. Further, older dentists tend to use the Internet less frequently than do younger dentists. The average number of work-related... Read More
Oral Diabetes Drugs Show Large Increases in Professional Health Journal Advertising through August 2013
Advertisers in professional health journals purchased about 60,525 total pages through August 2013, according to Kantar Media. Cancer Therapy Products continue to be the top drug class advertising by both pages and dollars. All five of the top product classes by pages show growth when compared to 2012; however the... Read More
Drug Newcomers: Recently Launched Products Spending to Advertise in Professional Health Journals
Among the top 20 drugs advertising in professional health journals from the beginning of 2013 until the end of August, several of those products are newcomers to the list and did not appear at this time in 2012. First off is Invokana, which launched in April, and currently ranks as second in terms of its spend in... Read More
Top Pharma Companies Advertising in Medical Journals through August 2013
Johnson & Johnson is currently spending the most money among pharmaceutical companies advertising its products in professional health journals by dollars, according to Kantar Media. The company also comprises about 7% of the market share year-to-date. Top 5 Print Ad Pharma Companies (Dollars): Jan. – August 2013 #1... Read More
Top Health Apps for Consumers are Fitness-Related
Among adults who have used the Internet in the last 30 days, the most popular mobile health apps for tracking health content are fitness-related, according to Kantar Media's 2013 Online Behavior Study. Currently, 44 million adults use mobile fitness apps and 40 million use nutrition and dieting apps. These numbers have... Read More
Latuda Nearly Doubles Investment in Professional Health Journal Advertising Year-over-Year
Among the top 20 drugs advertising in professional health journals from the beginning of 2013 until the end of August, there have been several large increases in dollars spent when compared to the same time period of 2012. Print Ad Drug Products with Large Increases (Dollars): Jan. – August 2013 #1 Xarelto - $11 MM (+32%) #... Read More