How Mobile Usage Plays Into Social Media Use for Doctors

by Jaime Brewster

Physicians who use mobile devices are more likely to use social for professional use, according to current wave data from the Sources & Interactions Study, September 2013: Medical/Surgical Edition.

These doctors are also 36% more likely to write/post to consumer social networks like Facebook, LinkedIn, Twitter and 35% more likely to write/post to professional social networks. Further, they are 20% more likely to use (read/follow or write/post) consumer social networks in general.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 22 specialties.