Dentists are Using the Internet for Professional Purposes Often

by Jaime Brewster

The Internet has become a major part of a dentist's work life. More than 50% of dentists use the Internet for professional purposes daily or more than one time per day, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The majority of dentists spend 1-15 minutes per session.

Since 2012, the number of weekly sessions has increased by about one session but the length of time per session has dropped by a few minutes. It may be possible that these healthcare professionals know what they are looking for and where to find it on the Internet, and so are spending less time getting to the information they need.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, sales reps, CME, conventions and more. The Dentistry Edition, conducted every year, is designed to profile dentists’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and specialty-specific data, let us know.