Small Number of Dental Hygienists Use Mobile for Professional Purposes

by Jaime Brewster

Fewer than one-fourth of dental hygienists use their smartphones for work reasons, according to Kantar Media’s Sources & Interactions 2013 Study – Dental Hygiene Edition. Further, the number of hygienist who use these devices for work decreased year-over-year. Usage of tablets for work reasons by these professionals also remains low, though it has shown a small increase since we started tracking the device in 2011.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Dental Hygiene Edition, conducted every year, is designed to profile dentists’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and specialty-specific data, let us know.