Kantar Media Healthcare Research
Which Pharma Companies Have Spent the Most on Professional Print Ads through July 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up almost 6% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad... Read More
Highest Spending Drug Classes through July 2015
Advertisers in professional health journals spent almost $350 million January through July 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD July 2015 Antineoplastic Agents – $36.7 MM (+40.1%) Anticoagulants Oral – $14.6 MM (+23.5%) Diabetes Oral – $11.9 MM (-15.6%) Antivirals, Other – $11.3 MM... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 54,567 total ad pages through July 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top 5 Drugs Advertising in Professional Health Journals through July 2015
Print advertising dollars in professional health journals reached almost $350 million through July 2015, a 0.5% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through July 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Understanding US Adults Who Change Their Health Insurance Plans
According to the 2015 MARS Consumer Health Study, 14% of U.S. adults with health insurance say they changed plans in the past 12 months. 1 in 3 respondents said that they switched health plans because an employer changed providers or plan offers. Another 21% of insured adults moved to a different plan due to job loss... Read More