Today's Consumer Still Values Healthcare Professionals

by Client Services

8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an excellent/very good relationship with their primary care physician.

These days, however, the healthcare professional is not the only source for healthcare information. The chart below shows how much adults who have seen one or more medical professionals in the last year value each of the following as sources for healthcare information.  

For more information about accessing full study results, contact us here.

The 2015 MARS Consumer Health Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Consumer Study has updated its methodology to online data collection, while still maintaining an offline component to measure ailments, media consumption and demographics across the entire U.S. adult population.