Top 5 Drug Classes Advertising in Professional Health Journals (Pages) from January-February 2013
Advertisers in professional health journals purchased 13,136 total pages year-to-date, according to Kantar Media. Cancer Therapy Products topped the list with more than 1,300 pages and also topped the list when looking at dollars. The top product classes by pages are as follows:
Top 5 Print Ad Drug Classes (Pages) Jan. – Feb. 2013
#1 Cancer Therapy Products- 1,324 pages (+15%)
#2 Anticoagulants Oral – 608 pages (-4%)
#3 Steroids, Inhaled Bronch – 337 pages (N/A)
#4 Irritant Stimulant Laxatives – 307 pages (N/A)
#5 Biological Response Modifier – 255 pages (+10%)
For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.
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