Kantar Media Healthcare Research
Physicians Using Social Media for Professional Purposes
Social networking isn’t just something you do on your free time anymore. More professions – especially those that deal with the public – are incorporating these digital tools into their day jobs. Physicians included. On average, almost one in three physicians uses social networking for professional purposes, according... Read More
Professional Ad Spend in Medical Journals Tops $610 Million in 2012
Print ad dollars in professional health journals exceeded $610 million in 2012, 11.4% below the 5-year average, according to Kantar Media. However, the product classes Anticoagulants Oral and Seizure Disorders both showed large increases in dollars. Top 5 Print Ad Product Classes (Dollars) Jan – Dec 2012#1 Cancer... Read More
4 Ways to Use Our Multimedia Audience Measurement Resources
In the last decade, the media world has grown and changed tremendously, making it more challenging to optimize your multimedia mix. You still need reliable metrics on usage and ad exposure potential for traditional media targeted to health care professionals. Ad server data and site-owner web analytics can tell a... Read More
Social Media Continues to Be a Health Resource for Consumers
In the past year, 165 million adults used the Internet for health research. Of those: Nearly 87 million (53%) said that social networking was a reason for accessing the Internet in last 30 days. 6 million (4%) used Facebook or Twitter to obtain/research healthcare information. More than half (55%) of U.S. Internet users... Read More
Study Shows People with Certain Ailments More Likely to Use Social Media for Health Info
According to the Kantar Media 2012 MARS OTC/DTC Study, individuals with ailments that involve constant management are more social. The graph documents individuals that currently have or had the listed conditions in last 12 months. More than half of adults that have anxiety/social anxiety disorder frequently or... Read More
5 Questions the MARS OTC/DTC Study Can Answer for You
If you’ve used the MARS OTC/DTC Study in the past you know that it’s most often used to understand consumers’ media usage and connect it with ailment and brand information. But here are five other important questions the study can help you and your clients answer. What can I find out about my prospects and consumers... Read More
New Technology and Media Changes to 2013 MARS OTC/DTC Study
Every year our consumer team works with clients to create a questionnaire that provides the most relevant and forward-thinking information to address the evolving needs in healthcare marketing and planning. As more adults consume media digitally, we’ve expanded our survey to reflect these new technology and... Read More
Are You Attending the DTC National Conference in April?
We're excited to announce that our team will be attending the DTC Perspectives conference in April. If you'll be there too, we’d love to hear what’s on your mind. Also, make sure to check out the dashboard. You'll see a few infographics we put together for attendees. If you subscribe to DTC Perspectives magazine, you’ll... Read More
Publishers and Advertisers Can’t Go 100% Digital If They Want to Reach Majority of Doctors
Physicians are more likely to read the print version of new medical journals versus any type of digital version, including full digital reproductions, the publication’s website as well as tablet and smart phone applications, according to the Kantar Media Sources and Interactions Study, September 2012 - Medical/Surgical... Read More
Profiling Generic Prescription Users
As more pharma marketers are trying to promote their branded products, exploring who exactly that consumer is that takes generics will be crucial. The infographic above sheds a little light on this demographic. For more data, contact us now. Read More