Kantar Media Healthcare Research
How Much Time Do Pharmacists Spend with Patients and How Many Prescriptions Do They Fill?
Pharmacists increasingly play a critical role in the healthcare system through the medicine and advice they provide to consumers. The 114,765 actively practicing full-time pharmacists in the U.S. report spending an average of just over 2 hours of time consulting with patients per day, according to Kantar Media’s... Read More
5 Facts for Pharma Marketers about Adults with Year-Round Allergies
Almost 35 million U.S. adults suffer from year-round allergies, according to Kantar Media’s 2013 MARS OTC/DTC Study. More than 63% have been professionally diagnosed and the majority of these adults say they are treating their condition. Here are five ways adults with year-round allergies differ from the general... Read More
47% of Doctors Have Participated in e-Detailing at Least Once
Nearly half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation. About 8% participated in e-detailing within the last month, 13% participated 1-3 months ago, 6% participated... Read More
Will Doctors Who Have Participated in e-Detailing Continue to Participate?
More than three in four physicians that have participated in e-detailing say they will participate again in the future, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. Yet 53% of doctors haven’t ever participated in a pharmaceutical manufacturer e-detail presentation,... Read More
How Are Adults Using Their Smartphones for Health & Wellness?
Our Online Behavior Study can help you better understand consumers who use the Internet and other digital media as a source of health and wellness information. This year, we found that about 48% of smartphone owners (over 53 million adults) used their Internet enabled phone to look up health and wellness information in... Read More
Are Healthcare Professionals Communicating with Patients Through Email?
While Internet use is ubiquitous in healthcare, and e-mail is one of the top tasks performed by HCP’s on both computers and mobile devices, using email to communicate with patients is still fairly uncommon in the professional health world. There are issues of confidentiality and accountability, and there is a... Read More
Drug Product Movers & Shakers Advertising in Professional Health Journals through May 2013
Among the top 25 drug products that are advertising in professional health journals, the following have made big investments in print advertising year-to-date compared to 2012. Print Ad Drug Products with Large Increases (Dollars): Jan. – May 2013 #1 Zytiga and Zytiga-NB – $4 MM (+186%) #2 Lyrica Capsules – $2 MM (+30%) #3... Read More
Obesity Classified as a Disease; What Marketers Need to Know
With the AMA obesity news dominating headlines in June, we wanted to share some data points on the obese from Kantar Media’s 2013 MARS OTC/DTC Study. About 2 of every 3 adults have weight issues with 64% having BMI’s of 25+ (overweight or obese), according to the study. Further, about 26% of all U.S. adults are... Read More
5 Things Marketers Should Know about PTSD Sufferers
Almost 3.4 million U.S. adults say they currently have or have had Post Traumatic Stress Disorder in the last 12 months compared to 2.5 million adults in 2012, according to Kantar Media’s 2013 MARS OTC/DTC Study. About 61% of these adults have been professional diagnosed and 56% are seeking some treatment for their... Read More
Almost Half of Doctors Now Use Tablets
According to data from the current wave of Kantar Media’s Sources & Interactions Study, March 2013 – Medical/Surgical Edition, almost half of the physicians surveyed use tablets for professional purposes. The study also found that 45% of doctors say they use a tablet for personal and professional purposes, 16% for... Read More
Association of Medical Media Hosts Breast Cancer Fundraising Event
Some news we saw that might be of interest: On July 23, the Association of Medical Media (AMM) will once again host its Bowling for Breast Cancer fundraising event. All profits will be donated to breastcancer.org. Here are the details. Bowling for Breast Cancer July 23, 2013, 6:00 PM - 9:00 PM Frames Bowling Lounge NYC550... Read More
Eyecare Readership Study
Kantar Media’s 2013 Eyecare Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating eyecare publications. What insights are available? Professional publication... Read More
Top 5 Drug Products Advertised in Professional Health Journals (Dollars) through May 2013
Xarelto remains the top drug product being advertised in professional health journals year-to-date by both pages and dollars, according to Kantar Media. Invokana is a new-comer to the list this month. It was approved by the FDA at the end of March and is used for the treatment of adults with type 2 diabetes. Top 5 Print... Read More
Advertising Works on Discount Savings Users
Compared to non-coupon users, adults that have used some form of savings/discount offers when filling or picking up a prescription in the last year are more likely to have seen healthcare ads online, in magazines, through mail solicitations, at doctors’ offices and at pharmacies. They’re also more likely to value media... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Pages) through May 2013
Advertisers in professional health journals purchased 37,881 total pages year-to-date, according to Kantar Media. Cancer Therapy Products continue to be the top drug class with more than 3,536 pages as well as the top advertised class by dollars. Last year at this time, this class was also at the top of the list by... Read More
Top 5 Companies Advertising in Professional Health Journals (Dollars) through May 2013
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. Other companies making big investments in print journal advertising are as follows: Top 5 Print Ad Pharma Companies (Dollars): Jan. – May 2013 #1 Johnson & Johnson– $15... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Dollars) through May 2013
Total print advertising dollars in professional health journals reached more than $238 million through May, according to Kantar Media. Cancer Therapy Products continue to be the top product class with almost $18 million advertising in professional health journals. The top product classes by dollars are as follows: Top 5... Read More
Drug Class Movers & Shakers Advertising in Professional Health Journals through April 2013
Biological response modifiers continue to be one of the fastest growing drug categories (dollars) in terms of advertising in professional health journals year-to-date. At this time in 2012, the category ranked #12 and in 2011, it ranked #17. Now it is #7 on the list with more than $2 million spent. Drugs under this... Read More