Top 5 Companies Advertising in Professional Health Journals (Dollars) from January-February 2013
So far this year, Johnson Johnson Corporate ($5 MM) is the top company advertising in professional health journals by dollars spent, a 28% increase year-over-year, according to Kantar Media. Keep reading to find out what other companies are making big investments in print advertising.
Top 5 Companies (Dollars) January - February 2013
#1 Johnson Johnson Corporate - $5 MM (+28%)
#2 Forest Laboratories - $4 MM (-61%)
#3 Forest Pharmaceuticals and Ironwood Pharmaceutical - $3 MM (N/A)
#4 Pfizer Corporate - $2 MM (-22%)
#5 Novartis Corporate - $2 MM (+19%)
Ironwood Pharmaceuticals, Inc. and Forest Laboratories, Inc. partnered on launching the drug, LINZESS™ (linaclotide), which was approved by the FDA as a once-daily treatment for adult men and women suffering from irritable bowel syndrome with constipation (IBS-C) or chronic idiopathic constipation (CIC) in August 2012.
For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.
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