What Does the Sources & Interactions Study Cover?

by Client Services

The Sources & Interactions: March 2013 Medical/Surgical Edition is designed to profile physicians’ media use in areas of interest to pharmaceutical and device marketers and healthcare media professionals. The study is conducted every six months and targets more than 3,000 physicians annually across 21 specialties, exploring their media preferences and habits.

Sources & Interactions was designed to help manufacturers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.

These areas of interest included in the study are:

• Sources of information: Reach, importance & frequency of exposure
• Tools used for various tasks
• Frequency of Internet access
• Time spent using the Internet for professional purposes
• Degree of professional smartphone usage
• Detailing participation

For more information on the study or if you're considering purchasing the full study results, let us know.