Sources & Interactions, March 2015: Medical/Surgical Edition

by Client Services

Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions helps marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.

The Medical/Surgical edition is conducted every six months,with brand new data available now!

Available Insights

• Sources of Information -  Importance & Frequency of Exposure
• Tools used for various tasks
• Frequency of Internet access
• Time spent using the Internet for professional purposes
• Degree of professional smartphone and tablet usage
• Implementation of EHR/EMR systems

For more information on how to get full access to the study, contact us.