Social Media Following Habits in 2015 MARS Consumer Health Study

by Client Services

The 2015 MARS Consumer Health Study not only brings you data on magazine and newspaper readers, it goes a step further to shed light on social media habits associated with various media. If a consumer has built a relationship with a certain magazine or newspaper, what are the odds of that consumer actively following them on different social media platforms? The Consumer Health Study can tell you. Take a look at some of the findings below:

Social Media Following Habits

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits. To explore all of the study content and download study materials go to kantarmediahealthsurvey.com/MARS.html