Kantar Media Healthcare Research News
The Power of the MARS Publisher Dashboard
The MARS Publisher Dashboard is a new, easy-to-use tool that provides magazine sales teams with topline Consumer Study data and profiling of publication audiences. The Dashboard is an interactive, graphical sales aid that can profile any of the 92 studied publications by ailment, demographics, use of media and... Read More
Healthcare Readership Metrics: Quickly and Easily
Print media evaluation has come a long way since the first medical journal studies were released in the late 1970s. Today, planners and publishers have an array of metrics to help them plan or sell print advertising. Kantar Media offers a full complement of professional health readership metrics. Current metrics... Read More
Search Professional Health Ad Images Using Categories
Researching competitive ad images? Easily find what you’re looking for, using MARS 3.8 image search fields. Do you use MARS Medical Online for planning professional health media? Did you know you can filter your MARS Image Search data by product, headline, image, company, class, category and date?A “Category” is defined... Read More
The MARS OTC/DTC Study is Now in the Field
Did you know? Since 2001, the annual MARS OTC/DTC Study of 20,000 adults has been used by agencies, advertisers and media to make healthcare media and marketing decisions. The comprehensive study ties multimedia consumption to medical ailments, pharmaceutical brands and attitudes. Once the results are ready, be sure to... Read More