Kantar Media Healthcare Research
How Are Baby Boomers Using the Internet for Health Information?
About 195 million U.S. adults used the Internet in the last 30 days. Almost 90% of these adults say they used the Internet for health research in the last year, according to Kantar Media’s Online Behavior Study. While younger adults make up a large chunk of the respondents who use the Internet, Baby Boomers also use... Read More
What Information Sources Are Doctors Most Exposed to?
Physicians come across myriad information sources in their professional lives, including pharma reps, professional publications, colleagues and conferences, to name a few. But what sources rank highest in terms of frequency of exposure among the +3,000 physicians surveyed in the Kantar Media Sources & Interactions:... Read More
What Are Doctors Doing on their Computers?
The top two tasks that the majority of doctors perform on their desktop and laptop computers are access the Internet and email, according to Kantar Media Sources & Interactions Study: March 2013 Medical/Surgical Edition. Beyond those two, the study also found that almost 9 in 10 of doctors use computers to research... Read More
5 Facts for Marketers about Caregivers and Caretakers
More than 27.4 million adults say they are a primary caregiver or caretaker, according to Kantar Media's 2013 OTC/DTC Study. Almost half say they've been in this role for 5 years or more and 27% said 10 or more. Caregivers are key decision makers in healthcare management, especially as more baby boomers age. Caregivers... Read More
Almost Half of Doctors Use Smartphones to Reference Drug Data
In Kantar Media’s Sources & Interactions Study: March 2013 Medical/Surgical Edition, respondents were asked to indicate which professional tasks they perform via a smartphone. While accessing the Internet and email rank highest among all physicians surveyed, referencing drug data took the third spot. Almost... Read More
Drug Class Movers & Shakers Advertising in Professional Health Journals through July 2013
The drug product category Diabetes Oral is one of the fastest growing in terms of advertising in professional health journals (dollars) year-to-date. At this time in 2012, the category ranked #9 and in 2011, it ranked #13. Now it is #3 on the list with more than $9 million spent. Among the top 20 drug classes... Read More
About $3 Million Spent Advertising Zytiga in Professional Health Journals Year-to-Date
Xarelto continues to be the #1 drug product advertised in professional health journals year-to-date by both pages and dollars, according to Kantar Media. So far, there have been 1,379 pages in journals with advertising for Xarelto, which has cost $10 million. Xarelto is an oral anticoagulant invented and... Read More
What Sources of Information are Reaching More Physicians?
Colleagues and medical journals (accessed via print) are the information sources with the highest reach among doctors, according to the Kantar Media Sources & Interactions: March 2013 Medical/Surgical Edition. Colleagues also rank as the top information source in terms of exposure and importance among the doctors... Read More
Oral Diabetes Drugs Show Large Increases in Professional Health Journal Advertising through July 2013
Advertisers in professional health journals purchased about 53,346 total pages through July 2013, according to Kantar Media. Cancer Therapy Products continue to take the #1 spot as the top drug class advertising by both pages and dollars as it also was at this time in 2012. The category Immunologic Agents has made a... Read More
Nurses and Physicians Assistants are Closing the Gap with Doctors as Valuable Healthcare Information Sources
Despite the fact that digital and social have increased the number of ways we can access health and wellness information, doctors continue to be the most valued source of healthcare information to the majority of consumers, according to Kantar Media's 2013 MARS OTC/DTC Study. In the last three years, the number of... Read More
1 in 4 Doctors Use Tablets to Read Medical Publications
What professional tasks are doctors performing on their tablet devices? The most commonly performed professional tasks on tablets by all physicians surveyed are access Internet and use email, according to the Kantar Media Sources & Interactions Study: March 2013 Medical/Surgical Edition. Of the 25 professional tasks... Read More
Cancer Therapy Products Show a 16% Increase Year-over-Year in Professional Health Journal Advertising through July 2013
Total print advertising dollars in professional health journals reached more than $335 million through July 2013, according to Kantar Media. Cancer Therapy Products hasn’t slipped as the top product class advertising in professional health journals. The class has a $9.5 million advantage over Anticoagulants Oral... Read More
Colleagues & Print Medical Journals are the Most Important Sources of Information to Doctors
Doctors are constantly looking to absorb medical information from a variety of sources, and these resources have evolved to include digital in the last decade or so. Despite that, colleagues and print journals continue to remain the most important information sources to surveyed physicians, according to Kantar Media... Read More
Pfizer Spent $9 Million Advertising in Professional Health Journals through July 2013
Johnson & Johnson continues to be the top pharmaceutical company advertising its products in professional health journals by dollars and pages, according to Kantar Media. Johnson & Johnson is the parent company of Janssen Therapeutics, which is responsible for the products Xarelto and Invokana. Top 5 Print Ad Pharma... Read More
Xarelto & Zytiga Show Major Increases in Professional Health Journal Advertising
Among the top 20 drugs advertising in professional health journals from the beginning of 2013 until the end of July, there have been several large increases in dollars spent when compared to the same time period of 2012. Print Ad Drug Products with Large Increases (Dollars): Jan. – July 2013 #1 Xarelto - $10 MM (+34%) #2... Read More
5 Facts for Marketers about Adults with Hypertension
More than 38 million U.S. adults say that they have hypertension/high blood pressure, according to Kantar Media’s 2013 MARS OTC/DTC Study. Nine of 10 of adults with hypertension say they have been professionally diagnosed and 83% say they are treating the condition. Here are a few more data points on these adults pulled... Read More
Optician Demographic Data from Kantar Media’s Eyecare Readership Study
As part of our Eyecare Readership Study, we provide data on publication readership of opticiians to assist publishers, editors, advertising and marketing personnel with the task of evaluating eyecare publications. We also look at demographic data related to this group. Here are five data points from this year’s study. On... Read More
8 Interesting Facts on Optometrists from Kantar Media’s Eyecare Study
In Kantar Media’s Eyecare Readership Study, we analyze the publications optometrists read to help marketers optimize the media mix. We also look at demographic data, including patients seen, prescriptions written, etc. Keep reading for 8 interesting facts we found on optometrists in this year’s study. On average,... Read More