The MARS OTC/DTC Study is Now in the Field

by Jayne Krahn

Did you know?

Since 2001, the annual MARS OTC/DTC Study of 20,000 adults has been used by agencies, advertisers and media to make healthcare media and marketing decisions. The comprehensive study ties multimedia consumption to medical ailments, pharmaceutical brands and attitudes. Once the results are ready, be sure to check back for wide-ranging information about consumers' attitudes, behaviors and media usage.

For more information on subscribing to the study or accessing 2012 results today, at .