Kantar Media Healthcare Research
7 Facts for Marketers About Ophthalmologists
Ophthalmologists are one of three groups of eyecare professionals we cover in our Eyecare Readership Study to help publishers, editors and advertising marketing professionals with evaluating eyecare publications. Keep reading for 7 interesting facts on this group of eyecare professionals in this year’s study. On... Read More
Smartphone Usage among Nurse Practitioners and Physician Assistants Slightly Increasing
More nurse practitioners and physicians assistants are using a smartphone for professional purposes, according to Kantar Media’s Sources & Interactions 2013 Study – Physician Assistants/Nurse Practitioners Edition. The percent that use these devices for work reasons has increased by 7% year-over-year and there really... Read More
Profiling Adults with Bipolar Disorder
More than 5 million U.S. adults say that they have bipolar disorder, according to Kantar Media’s 2013 MARS OTC/DTC Study. More than 70% of these adults have been professionally diagnosed and more than half say they are treating the condition. Here are 5 things we learned from the study about adults with bipolar... Read More
Nurse Practitioners' and Physician Assistants' Use of Tablets Shows Growth
More nurse practitioners and physician assistants are using tablet devices for professional purposes this year compared to last, according to Kantar Media’s Sources & Interactions Study – Physician Assistants/Nurse Practitioners Edition. The growth for both groups hovered around 7%, documenting the growing importance... Read More
Xarelto Shows a 32% Print Ad Spend Increase Year-Over-Year (Through Q2 2013)
Xarelto remains the top drug product being advertised in professional health journals year-to-date by both pages and dollars, according to Kantar Media. So far, there have been 1,221 pages in journals with advertising for this product, which has cost about $9 million. Xarelto was the second ranked product by... Read More
More Consumers Using Social Media for Health Research
Social on the rise. In the last two years, there has been a 21% increase in social media use for healthcare research, according to Kantar Media’s 2013 Online Behavior Study. The biggest jump came via health videos but health blogs also saw a huge increase. Social media represents a growing space for the healthcare... Read More
Cancer Therapy Products Takes Top Spot Among Drug Classes Advertising in Professional Health Journals in Q2 2013
Total print advertising dollars in professional health journals reached more than $288 million through the first two quarters of 2013, according to Kantar Media.The drug class Cancer Therapy Products was responsible for 8% of the product class market share year-to-date. Products within the Diabetes Oral more than... Read More
Johnson & Johnson Spends $20 Million Advertising in Professional Health Journals through Q2 2013
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company's contribution makes up about 7% of the total advertising share while Forest Laboratories comprises about 3%. Top 5 Print Ad Pharma Companies (Dollars): Jan. –... Read More
Cancer Therapy Products Show a 13% Increase in Professional Health Journal Advertising (Pages) through Q2 2013
Advertisers in professional health journals purchased about 45,829 total pages in the first half of the year, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars. The class also held the top spot at the mid-year point of both 2012 and 2011. The category Diabetes Oral... Read More
How are Hospital Executives Using the Internet for Work?
Hospital executives' Internet use has barely shifted since 2011, comparable to this group’s smartphone usage, according to Kantar Media’s Sources & Interactions Study – Hospital Management Edition. Despite the fact that these numbers have not increased in two years, hospital executives still report using the Internet... Read More
Radiology Readership Study
Kantar Media’s 2013 Radiology Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating radiology professional publications. What insights are available? Professional publication readership data. See how... Read More
Sources & Interactions Study: Radiology Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Radiology Edition,... Read More
New 2013 Consumer Healthcare Infographics!
The 2013 MARS OTC/DTC Study, which ties multimedia consumption to medical ailments, pharma brands, and many other data points, is now available. Click here to download the following infographics to get a high-level view of some of the hot topics in consumer health, including: Annual Physical Segments - How do adults... Read More
5 Things Marketers Should Know About Depression Sufferers
About 24 million U.S. adults say they currently have or have had depression in the last 12 months, according to Kantar Media’s 2013 MARS OTC/DTC Study. About 71% of the adults who say they currently have or have had depression in the last year have been professionally diagnosed and about the same percentage say they... Read More
Are Pharmacists Using the Internet for Work Reasons?
Internet use has not changed very much for pharmacists since 2011, according to Kantar Media's Sources & Interactions Study: Pharmacy Edition. This group of healthcare professionals still conducts about the same amount of Internet sessions for work reasons. But the length of an average session has increased by about a... Read More
Pharmacists' Use of Smartphones and Tablets Shows Small Increases
More pharmacists report using smartphones and tablets for professional purposes but they still trail physician use, according to Kantar Media’s Sources & Interactions 2013 Study – Pharmacy Edition. Usage of pharmacists among both devices showed a steady increase year-over-year. The percent that use smartphones for work... Read More
Hospital Management Readership Study
Kantar Media’s 2013 Hospital Management Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating hospital management publications. What insights are available? Professio... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Eyecare Edition,... Read More
Sources & Interactions Study: Hospital Management Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Hospital Management... Read More
Why Are People Going Online for Health Research?
About 90% of online adults research health and wellness information, according to Kantar Media’s 2013 Online Behavior Study. Among those, 69% said that their reason for conducting health research online in 2013 was to gain knowledge about a condition, while three in five said the reason was to research symptoms. Both of... Read More