5 Questions the MARS OTC/DTC Study Can Answer for You
If you’ve used the MARS OTC/DTC Study in the past you know that it’s most often used to understand consumers’ media usage and connect it with ailment and brand information. But here are five other important questions the study can help you and your clients answer.
- What can I find out about my prospects and consumers that use drug savings offers when filling or picking up their prescription?
- What information can I learn about my prospects consumers who prefer branded prescription medications to generic?
- What actions are my prospects and consumers taking as a result of the healthcare advertising they see in their doctors’ offices?
- What health-related behaviors are my prospects and consumers doing on social networking sites?
- What website qualities make my prospects and consumers return to a health-related site?
If you have questions, let me know.
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