What is the MARS Doublebase Study?
We're often citing information from the MARS OTC/DTC Study as well as the MARS Online Behavior Study. Those are pretty cut and dry, but when you hear us mention the MARS Doublebase study, maybe that's not as clear.
Each year the MARS Doublebase study of 40,000 U.S. adults combines two years of data from MARS Consumer Health respondents. This additional depth of data allows subscribers to analyze and plan media for lower incidence ailment, emerging treatments, co-morbidity or other specialized segments of the population. The Doublebase study is projected to the total U.S. population for stable sizing across most cross-sections of condition sufferers. It gives many of our subscribers that deeper dive that they need in order to ensure that their advertising and marketing plans are in good shape.
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