Top 5 Professional Health Advertising Categories Online Year-to-Date

by Client Services

Evaliant is Kantar Media's online ad intelligence service, currently monitoring ad activity targeted to healthcare professionals on over 200 professional health websites.

In Evaliant, these top 5 professional health categories represent 57% of the "Drug, Supplies/Equipment and Corporate Advertising" occurrences year-to-date:

1. Pharmaceutical Houses
2. Medical Appliances & Equipment
3. Prescription Cancer Therapy Medications
4. Prescription Heart, Blood Pressure & Cholesterol Medications
5. Prescription Medications General Promotion & Multi Condition

Looking at three categories we measure, prescription medications make up 71% of all occurrences, pharmaceutical houses comprise 15% and medical appliances/equipment make up the final 14%.

Occurrences are measured as the number of times Evaliant has encountered an ad on a monitored site.