Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate
About 78% of doctors that have participated in an e-detailing participation at least once in the past say that they plan to participate again in the future, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition.
However, 52% of doctors haven’t ever participated in a pharmaceutical manufacturer e-detail presentation. Further, only 26% did so in the last six months. Of the 29% of doctors who say they don’t see sales representatives, and among this group 30% have participation in e-detailing at least once in the past. More than half (55%) of doctors who see sales reps have participated in e-detailing in the past.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 22 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.
To find out more about the study and specialty-specific data, let us know.
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