Cancer Therapy Products Make Up 9% of Medical Journal Ad Pages Through July 2014

by Client Services

There were more than 53,094 advertising pages purchased in medical journals through July 2014, a 2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars, followed by Diabetes Oral Products, which were third on the list in 2013.

Top 5 Print Ad Drug Classes (Pages): July 2014

#1 Cancer Therapy Products – 5,033 pages (-9%)

#2 Diabetes Oral – 1,953 pages (+64%)

#3 Anticoagulants Oral – 1,473 pages (-41%)

#4 Antivirals Other – 1,242 pages (+353%)

#5 Antipsychotics Other – 1,103 pages (+48%)

The percentage changes compare July 2014 to that same time period in 2013. For more information on these ad insights or other data, let one of us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.