Johnson & Johnson Spent Almost $23 Million Advertising in Print Medical Journals Through July 2014

by Client Services

 

Johnson & Johnson continues to be the top pharma company advertising its products in professional health journals through July 2014, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share. GlaxoSmithKline is the second company on the list, but has spent less than half of Johnson & Johnson.

Top 5 Print Ad Pharma Companies (Dollars): July 2014

#1 Johnson & Johnson – $23 MM (-2%)

#2 GlaxoSmithKline – $9 MM (+110%)

#3 Pfizer– $8 MM (-10%)

#4 Takeda – $8 MM (+1,227%)

#5 Novartis - $7 MM (+9%)

The percentage changes compare July 2014 to that same time period in 2013. For more information on these ad insights or other data, let one of us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.