About Half of Radiology Professionals Use Tablets for Work Reasons

by Jaime Brewster

Although more radiation oncologists use smartphones for professional purposes than radiologists, their tablet usage for work is nearly identical, according to the Sources & Interactions 2013 Study – Radiology Edition. Radiologists are more likely to use these digital devices for work than eyecare professionals, hospital execs and pharmacists. Their usage is more closely aligned to physicians.

The majority of radiology professionals do not use tablet apps for work reasons, however, the most popular professional tablet apps are for Medical Journals/Newspapers/ Magazines.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Radiology Edition, conducted every year, is designed to profile physician assistants' and nurse practitioners’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and specialty-specific data, let us know.