Top Pharmaceuticals in 2014 by Ad Dollars Spent

by Client Services

Invokana, which treats type 2 Diabetes, is once again the top drug product advertised in medical journals by dollars in 2014. For the second year in a row, this product from Janssen Pharmaceuticals comprises about 3% of the total share among all drugs. Antidepressant Brintellix (manufactured by Takeda Pharmaceuticals) stormed onto the pharmaceutical advertising scene, achieving a nearly 2% share in 2014.

Top 5 Print Ad Drugs (Dollars): January–December 2014brintelli

1. Invokana – $16.45 MM (+3%)
2. Brintellix Tablets – $10.97 MM (+16,908%)
3. Xarelto Tablets – $6.53 MM (-51%)
4. Latuda – $5.99 MM (+14%)
5. Belviq – $5.58 MM (+70%)

Percentage changes shown compare January–December 2014 to that same time period in 2013. For more information on these or other healthcare advertising insights, let us know.

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