2014's Most Advertised Drug Class in Medical Journals

by Client Services

There were 95,167 print advertising pages published in medical journals in 2014, a less-than-1% decrease year-over-year, according to Kantar Media.

Antineoplastic agents (for cancer therapy) continue to be the top drug class advertising by both pages and dollars, as in both 2012 and 2013. Advertising pages for antineoplastic agents accounted for nearly 11% of all pharmaceutical advertising pages in 2014. The Diabetes Oral class ranked second with approximately 3% of share.

Top 5 Print Ad Drug Classes (Pages): January–December 2014

1. Antineoplastic Agents – 10,364 pages (+5%)
2. Diabetes Oral – 3,171 pages (+23%)
3. Antivirals, Others – 2,673 pages (+240%)
4. Anticoagulants Oral – 2,317 pages (-43%)
5. Seizure Disorders – 2,112 pages (+49%)

The percentage changes in parentheses compare 2014 to 2013. For more information on these ad insights or other data, contact us.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare.