Top Pharma Companies Advertising in Professional Health Journals through November 2013

by Client Services

Although Johnson & Johnson was the second ranked pharma company by ad spend in medical journals year-to-date in 2012, the company now has the #1 spot and its spend almost doubles that of Forest Laboratories (ranked #2). GlaxoSmithKline is a new addition to the top five list, with an investment of more than $10 million.

Top 5 Print Ad Pharma Companies (Dollars): Jan. – November 2013

#1 Johnson & Johnson– $37 MM (+92%)

#2 Forest Laboratories – $14 MM (-56%)

#3 Pfizer – $14 MM (-15%)

#4 Novartis - $11 MM (-7%)

#4 GlaxoSmithKline – $10 MM (+9%)

The percentage changes compare January – November 2013 to that same time period in 2012. For more information on these ad insights or other data, let one of us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.