Most Important Sources of Information for Doctors

by Client Services

To better understand the information sources doctors value, Kantar Media asks physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. In the most recent wave of data, the top 5 sources by mean importance are:

1. Colleagues
2. Print Medical Journals
3. CME: Attendance at Meetings
4. Patient Medical Records: Online
5. Prescriptions: Electronic Software

70% of doctors placed colleagues as one of their top two valued information sources, and 42% ranked them as the most important. 69% of doctors placed print medical journals in their top two sources.

Digital sources continue to increase in their value to physicians with two making the top five: online patient medical records and electronic software prescriptions. Further, 60% of doctors placed drug reference mobile apps as one of the top 2 most important info sources and 58% said so of online medical journals.

Top information sources tend to vary by physician specialty, so be sure to dig into the full study to learn more about your specific audience.To find out more and request access to specialty-specific data, contact us now.