Kantar Media Healthcare Research
Physicians Using Tablets for CME Credits, Research, Accessing Medical Records
27% of doctors use a tablet device to complete CME credits/units and one out of three of the surveyed physicians use these devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Furthermore, tablets are used by 55%... Read More
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records are the top information source, in terms of frequency of exposure, among the physicians we surveyed in the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Taking the second spot are prescriptions (electronic software), which is further proof of how far-reaching... Read More
What Types of Professional Tablet Apps Are Doctors Using?
More than half of physicians (56%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Furthermore, 50% of doctors are using a mobile app on their tablets for work reasons, up 11% over last year’s findings. Usage of... Read More
5 Facts about the Digital Behaviors of Key Opinion Leaders
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More
What Information Sources Do Physicians Value for Staying Abreast of New Medical Developments?
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Majority of Doctors Have Implemented an EHR/EMR System
Just less than a decade ago, patient records were stored in printed, color-coded files that required a tremendous amount of time and effort from the both the doctor and the office staff. Now, there are EHR/EMR (Electronic Health/Medical Record) systems, which offer many benefits to doctors and their workers, but have... Read More
More Physicians Are Emailing Patients
Thirty-eight percent of physicians say they use email to communicate with patients, according to the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. This percentage has increased 27% year-over-year. We also found that use of email communication remained constant for the under 35 age group of... Read More
Devices for Researching General Medical Issues and Specific Clinical Situations
Mobile adoption by physicians may be increasing, but the desktop and laptop computer is still far and away the most popular way for physicians to research general medical issues or specific clinical situations. According to the most recent wave of Sources & Interactions: Medical/Surgical edition (March 2015), 86%... Read More
Majority of Physicians Use Smartphones for Work Reasons
Four in five physicians use smartphones for work reasons, according to current wave data from the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Further, over half (52%) use both a smartphone and a tablet for work reasons. Just six years ago, only half of doctors used these devices for work, but... Read More
Are Doctors Using Social Networks for Work?
76% of physicians use at least one of the three types of social networks listed in the study, while 35% do not use any, according to the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. This breaks down to 19% of doctors using all three types, 31% using 2 of the 3, and 26% using only 1 of the... Read More
How Are Physicians Using Tablets?
In the Sources & Interactions Study, March 2015: Medical/Surgical Edition, physicians were asked to indicate which professional tasks they perform on a tablet. Unsurprisingly, accessing the Internet and email rank highest among all doctors surveyed. Reading articles from medical publications and researching general... Read More
Beyond email: how are doctors using desktop and laptop computers?
According to the Sources & Interactions Study, March 2015: Medical/Surgical Edition, the top two tasks that doctors perform on their desktop and laptop computers are still accessing the Internet and email. In addition, we found that over 84% of doctors use computers to perform the three next most-common tasks:... Read More
How Does Physician Tablet Usage Vary by Age Group?
In the most recent Sources & Interactions Study (the March 2015 Medical/Surgical Edition), we asked physicians whether they use a tablet, and to what extent they use a tablet for professional or personal use. Perhaps unsurprisingly, tablet usage overall correlates to a physician’s age. Tablet usage decreases from 85% of... Read More
More Than Half of Physicians Reference Drug Data on Their Smartphone
Results from the March 2015 edition of Kantar Media’s Sources & Interactions: Medical/Surgical study are in! This edition shows that the top two smartphone activities (referencing drug data and finding/performing clinical calculations) increased by 9% since last year. More than half of surveyed physicians now report... Read More
Highest Spending Drug Classes through First Quarter 2015
Advertisers in professional health journals spent over $141 million January through March 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD March 2015 Antineoplastic Agents – $14.9 MM (+50%) Anticoagulants Oral – $5.6 MM (+15%) Diabetes Oral – $5.3 MM (-13%) Antivirals, Other – $4.6 MM (+104%) Diabet... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through March 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 4% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals 1Q 2015 (by Pages)
Advertisers in professional health journals purchased 22,889 total ad pages through March 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Sources & Interactions, March 2015: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions... Read More
Opportunities for Marketers to Engage with Patients
The Kantar Media Consumer Health Study again demonstrates how, at each point of the healthcare information gathering process, the patient is actively engaged. Consequently, marketers have new challenges—and opportunities—to communicate their message with active healthcare consumers. This new infographic shows you where... Read More
Top 5 Drugs Advertising in Professional Health Journals through March 2015
Print advertising dollars in professional health journals reached over $141 million through March 2015, a nearly 6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through March 2015, only three were on the list at this time in 2014. Top 5 Print... Read More