Top 5 Companies Advertising in Professional Health Journals (Dollars) through May 2013

by Client Services

Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. Other companies making big investments in print journal advertising are as follows:

Top 5 Print Ad Pharma Companies (Dollars): Jan. – May 2013

#1 Johnson & Johnson– $15 MM (+51%)

#2 Forest Laboratories – $8 MM (-66%)

#3 Pfizer – $7 MM (+1%)

#4 Ironwood Pharmaceutical and Forest Pharmaceuticals – $5 MM (N/A)

#5 Novartis – $5 MM (-6%)

The percentage changes compare January – May 2013 to that same time period in 2012. For more information on these ad insights or other data, let one of us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.