More Consumers Using Social Media for Health Research

by Jayne Krahn

Social on the rise. In the last two years, there has been a 21% increase in social media use for healthcare research, according to Kantar Media’s 2013 Online Behavior Study.

The biggest jump came via health videos but health blogs also saw a huge increase. Social media represents a growing space for the healthcare industry and in just a few years, the number of adults using it as an information source is growing. How will pharma companies and device manufacturers look to reach their consumers in this space?

For more information about accessing full study results, contact us here.

The MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days.