Johnson & Johnson is the Top Pharma Company Spending Ad Dollars in Professional Health Journals Through Q1 2014

by Client Services

Johnson & Johnson is the top pharma company advertising in professional health journals by dollars and pages, according to Kantar Media. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%.

Top 5 Print Ad Pharma Companies (Dollars): March 2014

#1 Johnson & Johnson – $10 MM (+27%)

#2 Forest Laboratories – $5 MM (-9%)

#4 GlaxoSmithKline – $3 MM (+171%)

#4 Takeda – $3 MM (+757%)

#5 Novartis - $3 MM (+5%)

The percentage changes compare March 2014 to that same time period in 2013. For more information on these ad insights or other data, let one of us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.